Pedal Ventures

Whether guided or self-guided, Pedal Venture offer bike tours with a perfect balance of freedom and support - so you can focus on the ride while they take care of the details.

Brief

Pedal Ventures had an existing online presence but needed to scale lead volume and optimize cost per acquisition. Goals included expanding reach while improving conversion quality—across paid search, social, display and content advertising.

Our Approach

Identified friction points in user journeys, underperforming campaigns, and gaps in attribution tracking.

Developed a structured funnel strategy aligned to each stage of the buyer journey—from discovery to purchase.

Created messaging pillars tailored to audience segments—commuters, adventurers, and eco-conscious users.

Results

Over a 3 month period we saw a +350 % increase in total website users and +33 % improvement in conversion rate